Today Xiaomi has announced that they set another Guinness World Record. At 12.00, on 29 October they opened over 500 shops in 14 different towns at the same time.
They are planning to open more than 5,000 Mi Stores across India by the end of 2019 and as we know them, they will do it. Kumar Manu Jain, Managing Director of Xiaomi India shared in receipt of the certificate:
THIS IS A TRULY SPECIAL MOMENT FOR XIAOMI INDIA TO BE CELEBRATING YET ANOTHER GUINNESS WORLD RECORD AFTER HAVING ACHIEVED ONE MERELY TWO MONTHS AGO. WE HAVE BEEN THE NO. 1 SMARTPHONE BRAND IN INDIA FOR 5 CONSECUTIVE QUARTERS. OVER LAST FEW QUARTERS, OFFLINE SEGMENT HAS BEEN A GREAT SUCCESS STORY FOR US, WITH OUR OFFLINE MARKET SHARE GROWING ABOUT 40 TIMES IN ONE YEAR. WHILE OUR MI HOME & PREFERRED PARTNER STORES HAVE PERFORMED EXCEPTIONALLY WELL IN METRO AND LARGE CITIES, OUR PRESENCE IN SMALLER TOWNS AND VILLAGES WAS STILL NEGLIGIBLE TILL NOW.
OFFLINE RETAIL IS STILL A HUGE SEGMENT IN OUR COUNTRY WITH NEARLY 40% OF THE OFFLINE MARKET FOCUSED IN RURAL REGIONS. AS A BRAND, WE ARE DEDICATED TO ENSURE THAT ALL OUR MI FANS CAN EASILY ACCESS AND MAKE THE MOST OF OUR AMAZING PRODUCTS OF THE HIGHEST QUALITY AT INCREDIBLY HONEST PRICES. WITH THESE NEW RETAIL MEASURES, WE ARE TAKING IT A STEP FURTHER, AND SERVING AS A GATEWAY TO BUILDING A “SMARTER INDIA” WHEREIN ALL MI FANS AND CONSUMER ACROSS RURAL INDIA ARE ALSO EQUALLY EMPOWERED TO ENJOY THE BEST OF SMART TECHNOLOGY. WE ARE POSITIVE THAT THIS MOVE WILL TRANSFORM MANY LIVES FOR THE BETTER, AND WE PROMISE TO CONTINUE BRINGING THEM THE BEST OF INNOVATIVE PRODUCTS AS WELL AS INNOVATIVE BRAND EXPERIENCE.
We're proud to share the 3rd #Super3 BIG NEWS today! #OfficiallyAmazing, yet again! 😎
We have opened 500+ new #MiStore across India simultaneously and have set a new Guinness World Record @GWR. pic.twitter.com/eG6vFUMvxN
- Xiaomi India (@XiaomiIndia) November 20, 2018
