Creators can make even more money at TikTok

With TikTok Pulse, a new revenue-generating opportunity, creators can also make money through advertising. 

The social media giant is launching a program that will allow content producers to profit from ads running alongside their videos. ByteDance, which owns TikTok, says that to qualify for TikTok Pulse, a creator must have at least 100,000 subscribers.

The company shares 50 percent of the revenue from ads with creators, so slightly less money goes back to creators than on Instagram, for example, where content creators pocket 55 percent of the total. The company is the TechCrunchthey are interviewed bythat the programme will arrive in the United States in June and in other countries sometime in the autumn.

While advertising certainly helps creators, and this type of solution will allow many more creators to monetise their content, it is possible that the programme will result in more ad-friendly, less honest content being uploaded to TikTok. But the Chinese platform has already been criticised for its videos, with the recent misinformation watchdog NewsGuard wrote that a very popular app among young people is the a hotbed of disinformation. The problem of fake news has arisen particularly in the context of the war in Ukraine, as a lot of fake content is posted on the site that has nothing to do with reality. A European rights group reported in February that there was a proliferation of pro-war content on the site.