Google's ad filter is not working as it should

Alphabet, which owns Google, has pledged to ensure that children only see age-appropriate advertising online. 

Last September, a new law came into force in the UK Regulations, which aims to protect children from age-inappropriate advertising. In response, the search giant has also started to change its settings, specifically introducing automated tools to prevent ads related to certain categories - such as alcohol, gambling and prescription drugs - from being shown to people who are not signed in to their Google account or who are under 18 years old based on their date of birth.

This does not seem to be going smoothly, with the Reuters in the meantime, several advertisements found at on Google's search interface (sex toys, drinks and high-risk investments), which are age-restricted under UK law and therefore should not have been officially displayed on the site. "The ads in question were incorrectly labelled. We are taking immediate steps to resolve the problem" - Google told the portal about the case.

Technology companies are facing increasing challenges due to their diversified services, including Microsoft, Facebook and Instagram its parent company, Meta, is also forced to regulate advertising, despite the fact that the latter company, for example, has argued for years that advertising should be protected as part of freedom of speech.