The market research company Canalys published the latest figures the global smartphone market for the full year 2022 and the fourth quarter of 2022. Compared to the fourth quarter of 2021, the market will shrink by 17% in the fourth quarter of 2022. Shipments for full year 2022 fall by 11% to below 1.2 billion units.
In terms of specific share, Apple, Samsung and Xiaomi were in the top three in Q4 2022. Apple's share rose to 25%, ahead of Samsung.
Compared to Q4 2021, Apple's share increased by 2%, Samsung and OPPO by 1%, vivo remained unchanged and Xiaomi decreased by 2%.
For the year 2022 as a whole, Samsung, Apple and Xiaomi will be in the top three with 22%, 19% and 13% market share respectively.
Canalys predicts "flat to marginal growth" across the market. According to analyst Le Xuan Chiew, suppliers are approaching 2023 cautiously, prioritising profitability and defending market share, cutting costs "to adapt to the new market reality".
About Canalys
Canalys is an independent analyst firm that seeks to guide its clients towards the future of the technology industry and think beyond the business models of the past. We provide intelligent market insights to IT, channel and service professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.
