Xiaomi as a brand is now the most well-known brand in the world, some people like it, some don't. But that doesn't change the brand's success. The company has grown tremendously since its founding in 2010, thanks to loyal fans and the "Mi" branding. The acronym is over.
Anyone who follows the Chinese news, not what we or others translate, but the original, or the also from the mother side, you may have noticed. Xiaomi tries to drop the "Mi" logo or name from all its products. This is mostly due to Xiaomi Mi 11 was most striking on the phone, where the "We" is now missing. Correctly named Xiaomi 11 (小米11)! It's going to be hard to get used to, but there's nothing else to do, because the designation will disappear from everything else, the abbreviation is over.
The phones have had Xiaomi, Redmi, Poco written on them for quite some time, so it would be nice if everyone would learn to treat them separately! So, it's not Xiaomi Redmi Note 10S Pro, it's just plain Redmi Note... its honest name! So the Poco is not Xiaomi Poco!
The same is true for the latest superphone, Xiaomi Mix 4, the new name, no "Mi" anymore. The predecessor was the Xiaomi Mi Mix 3, where the "Mi" designation was still in use.
This new naming will soon become official worldwide and, yes, many people will remember another brand, the iPhone. Although there the company name is Apple, its phones are called iPhone and then just the number. So it's not so kopi-paste...
