Xiaomi alone increased sales in Q3 2023

Counterpoint has once again released its sales report for the global mobile phone market, this time for the third quarter of 2023. The market as a whole saw a decline, but Xiaomi held its ground and was the only brand to increase sales.

• The global smartphone market declined 1% YoY in Q3 2023 to reach 299.8 million units.
• Samsung declined 8% YoY in Q3 2023 despite growing 11% QoQ and retaining its position as the top smartphone player.
• Among the top 5 smartphone brands, Xiaomi was the only one to grow YoY in Q3 2023, shipping 41.5 million units.

• Among the top 10 smartphone brands, HONOR, Motorola, TECNO and Huawei saw double-digit annual growth. Infinix and itel, the other Transsion brands, also experienced double-digit annual growth.
• In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while North America experienced the highest decline.

Xiaomi retained its third position globally, despite having taken a fourth quarter on its own. Although the top two are still far behind, the gap is narrowing. But for Xiaomi to move up a level, there is still a lot of work to be done and confidence among existing and prospective fans needs to be strengthened. This is the bigger bite...