Canalys has announced its ranking of key global smartphone market manufacturers for the first quarter of 2023. Global smartphone shipments fell by 13% year-on-year to 270 million units in Q1 2023. However, the ranking remains unchanged.
Samsung's shipments reached 60.3 million units, putting it in first place; Apple's shipments reached 58 million, with a market share of 21%. Xiaomi came in third place with 30.5 million units shipped. OPPO and vivo were in the top five with 26.6 million and 20.9 million units respectively, with 10 and 8 percent market share.
A Canalys reported that, in Europe, Samsung smartphone shipments fell by only 18%, but still maintained its huge lead. The iPhone fanbase remained almost unchanged at 24%, with phone shipments down only 1%. Xiaomi, in third place on the podium, however, saw a smaller drop than Samsung, maintaining its position with a market share of 19%. However, a new Chinese manufacturer, Transsion, has entered the market. For those who don't know, this company produces the Infinix, Tecno and Itel brands.
Looking a little closer at Eastern Europe, the situation is a little different. Samsung is still at the top, with a market share of 28%, albeit with the biggest loss. In this region, Xiaomi is in second place, with much less loss of shipments, but only 1% behind. And here comes again the manufacturer Transsion, with its new Chinese brands. Apple has slipped off the podium, which is no wonder, as in this region, including our small country, cheaper devices are more in demand. Almost on a par with Realme...
Canalys forecasts a slight market downturn in 2023. By mid-year, deliveries should stabilise around 2022 levels. The decline in deliveries will improve soon, but this is mainly due to a sharper comparison between 2022 and 2023.
