Another great news for Xiaomi fans. A manufacturer has clearly taken the lead from Samsung in 2018 to become India's leading mobile smartphone manufacturer. It is a country that has consistently demonstrated its passion for smartphones.
No. 1 for 1 entire year. We were the #1SmartphoneBrand in India in 2018. The 'M'illennials have spoken.
There's more. Xiaomi was the only smartphone brand to grow its market share (by 47% from 2017). Thank you for all the ❤️ Mi fans.
Read the report: https://t.co/8b73Wc4hmz pic.twitter.com/h4LXX7UB45
- Xiaomi India (@XiaomiIndia) January 28, 2019
Indian smartphone sales
The Counterpoint Research the Chinese manufacturer Xiaomi has emerged as the number one brand in India not only in the last quarter of 2018, but for the whole year, according to the latest report published by the European Commission. In fact, they even managed to surpass their 2017 sales results.
The table below shows the percentage of brands participating in the market during 2017-2018 in India:
As you can see in the table, Xiaomi has achieved an incredible result in 2018, covering 27% of the market. This exceeds the Samsung market share of 22% achieved by the
Why is India so important in the smartphone market?
Many users are probably asking themselves: why is India so important?
The answer is simple: India is the world's second largest smartphone market after China.
Karn Chauhan, Research Analyst at Counterpoint Research, said:
India is the world's second largest smartphone market after China, with over 430 million smartphone users, but this only represents 45% of the total potential smartphone market.
Karn Chauhan also adds to the reasons for Xiaomi's growth as this is a key year in 2018, with the low prices the company offers in its devices:
In 2018, this was one of the main reasons why not only new users switched to smartphones, but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment
Anshika Jain, another research analyst at Counterpoint Research, followed suit, saying:
We saw the participation of key players, while as competition intensified, smaller brands exited the market. However, this does not mean that there is no room for new manufacturers. Realme, which entered the Indian market in the second quarter of 2018, became the fifth largest manufacturer in India by the last quarter of 2018. All this faster to reach - more than four million customers - than any other brand.
Chinese brands currently account for nearly two-thirds of the Indian mobile phone market, which was 54% in 2017.
Overall, the number of mobile phones sold in India exceeded 330 million units for the first time. This accounts for nearly 44% of all smartphones sold in 2018.
