This figure is calculated on the basis of the previous year's shipments, based on reports submitted by companies. Compared to 2017, not all brands recorded an increase, with Samsung down 14.61TTP3T year-on-year, Apple down 7.51TTP3T, Huawei down 41.41TTP3T and Nokia down 79.61TTP3T. In contrast, Xiaomi grew by 415.1%, ten times more than Huawei.
Yes, you're right, it's not difficult to break into a market that is almost thirsty for a brand and the opening of official stores from almost scratch. So far, the number of items delivered to Europe could only be predicted, as they could only deduce how many Xiaomi products landed in the surrounding countries from users' geo data. With the opening of official resellers and Mi Store stores, the real data collection started, and the real data only came out after that.
According to the real figures, Xiaomi has already gained the fifth place in the European market, thus securing itself for the consumer needs of the European market. This was confirmed by market analysts when the first Mi Store opened in Europe. They only added that "Xiaomi will have great potential in the European market in the future". And so it has.
