It's been another year, a great year, a huge development not only for Xiaomi, but for us too. Our readers and viewers are growing, while we are still just a family of brands with one main profile. Of course, compared to the biggest Hungarian tech sites, Hello Xiaomi doesn't have nearly as many readers, but you can't read about all the apples and Korean miracle machines here, but you can read all about Xiaomi.
2019
Last year's success was the number of unique readers, which exceeded 1,380,000. That works out at 3,780 readers a day, but of course it varies a lot depending on the news we share with you. You read 7,735,000 pages last year, which also exceeded all our expectations.
Our 1.3M readers come from more than 184 countries, of course most of them from our country, but of course Hungarian-speaking fans from neighbouring countries also access our site, and our articles translated into English also add to the number of readers. The top 5 countries where we have a significant fan base:
Hungary - 1,2M
Romania - 15.515
Slovakia - 11.945
Germany - 11.315
United Kingdom - 8.280
The gender split among our readers is dramatic:
Women - 14%
Men - 86%
Of course, what would you expect from a site dedicated to tech gadgets, although sometimes there is content that the fairer sex is interested in. The age of our readers also seems to be perfectly definable, ranging from 25 to 34.
Of course, our main site will always be at the top of the list of the most searched pages over the past year, but there are some articles that really stand out:
Home - 580.915
Xiaomi Mi Band 4 - 153.846
Redmi Note 7 unveiled - 87.866
Xiaomi Mi9 - 75.967
Hungarian Mi Home app - 74.583
Not only these, but also the other pages were read for 1,609,957 minutes last year.
The devices our readers use to access our site are also heavily restricted to phones. Although we always write and check articles on a PC, we hope they are as enjoyable on a phone as they are on a big screen.
Desktop machine - 18%
Tablet - 3%
Mobile - 79%
On behalf of Krisztián and myself, thank you very much for your interest in our site throughout the year, we hope you will stay with us this year as well, but thanks to our continuous development we are reaching a larger and larger audience with some of our articles. Fortunately, we are also improving our technical conditions so that our media materials can evolve to meet the demand, and for this we inevitably have the support of Xiaomi shops abroad and at home, but most of all of the For Xiaomi Shop, the country's first, oldest and largest Xiaomi virtual store.
