Redmi Note 12 Turbo a big seller in China

Redmi recently held its Spring New Product Launch Conference, where it officially unveiled the Redmi Note 12 Turbo phone. Starting at 1,999 yuan (~102,000 Ft) in China, it also announced a collaboration with Warner. A Warner Bros specific mobile phone - Note 12 Turbo Harry Potter Edition.

This is Redmi's tenth year in business, and the Note range has sold more than 320 million units in total. In the TOP10 list of mobile phone shipments in 2022, the Redmi Note11 is the only Chinese mobile phone on the list. The huge user base has also generated more diverse demands, which is why the Note series has launched two generations of product strategy every year, focusing on performance improvement in the first half of the year and experience improvement in the second half.

As a brand new addition to the Note range, the Turbo has been positioned above the Pro, emphasising more on top performance and flagship experience than the Pro. Lu Weibing, Partner of Xiaomi Group, Group Chairman and CEO of Redmi brand, said. The Turbo's launch is aimed at accelerating the promotion of the flagship experience and introducing a new mid-range pattern.

The from becoming available for purchase In just five minutes, the Redmi Note 12 Turbo broke the all-day sales record for 2019 and became one of the best-selling models of the year. The Note 12 Turbo caught on quickly thanks to its low price and balanced design.

The performance gap has always been between the mid-range and the flagship. Existing mid-range chips and quasi-flagship chips cannot solve the current mid-range performance dilemma. Redmi and Qualcomm have jointly created the second-generation Snapdragon 7+ mobile platform, which was launched globally with the Note 12 Turbo.

The second-generation Snapdragon 7+ mobile platform uses the same TSMC 4 nm process, CPU and GPU architecture as the flagship Snapdragon 8+ platform, with a core frequency of 2.91 GHz to balance performance and power consumption.