We have a surprise for you almost every day that you didn't know about Xiaomi.
Now they have just revealed their sponsorship of the MMA ROAD FC tournament, which the pictures show they have been involved in for years. Probably a way to take the stress out of the job Xiaomi CEOthat he was going to MMA tournaments, and he liked the rough sport so much that he joined as a sponsor.
Xiaomi is investing in a number of areas, and we'll be bringing you regular updates on these. Other than the electric scooter unveiled this week, what else might be interesting is the electric car, and dozens of other investments.
As a sponsor, it was a lucrative and successful decision to support a branch of MMA that includes a fairly mixed weight class and female competitors. The results are there, and for several competitors this opportunity (support) has brought them (world) fame.
The 47th event in Beijing is currently scheduled for 12 May. Sponsorship is also a great marketing opportunity.
Would you have thought so? :D
