Xiaomi in its home country is very different from what you've seen here at home. It has an incredible network of stores both off-line and on-line, with shops in almost every city. While there are no restrictions on the product selection, you can get everything IS. But the most important thing is the low price and the hugely popular sale periods.
“Singles' Day, or Double 11, originally known as Legends' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in a relationship. The date of November 11 (11/11) was chosen because the number 1 is a reminder of a bare stick, which is Chinese internet slang for an unmarried man who does not add "branches" to his family tree. The four "1's" also refer abstractly to the demographic of single people. Paradoxically, the holiday has become a popular date for celebrating relationships: in 2011, more than 4,000 couples were married in Beijing on this day, far more than the 700 marriages a day.”
The event is not officially recognised as a public holiday in China, although it has become the world's biggest offline and online shopping day. Xiaomi also puts a lot of emphasis on this occasion year after year, but it is no longer limited to just one day. The company will be offering incredible prices on Xiaomi and its sub-brands from 1 November. We have been reading constantly, day after day, about the On their Weibo channels the reports on the incredible amounts. Now that the week is over, the total weekly income has been published!
At the beginning of the first day of Double 11, the total network revenue was 2,000,000,000,000 Yuan ~ 97 billion Ft, which was collected in a few hours. By the end of the day it had grown to just under 7 billion Yuan ~ 339 billion Ft! On the first day, almost half the country stormed Xiaomi's stores!
On the third day, Wednesday, it was further expanded by 2.1 billion yuan. The report said phones led the way, followed by TVs and other AIoT platform devices. But by Friday, the total revenue value peaked, topping 10 billion Yuan ~ HUF 485 billion in revenue! In one week, this is a fantastic result!