The latest press release from the research firm Canalys shows that Xiaomi has outperformed Apple and Samsung worldwide, but is still in second place in the portable devices market.
The research of the market analysis firm, extended to the third quarter of 2023, shows perfectly that Xiaomi could record significant growth. Canalys has included smart bracelets and smart watches, but also basic wearables. Even so, Apple is still the winner in 2023 Q3, but with a significant decline, down 12% year-on-year, with a market share of 17%. In second place, with 12% share, came Xiaomi, up 39% year-on-year. In third place, Huawei is also a big entrant, with a huge year-on-year increase of 45%, but only taking 10% of the total. The biggest negative result came from Samsung, down 21%, which was only good enough for fourth place. Fire Bolt is a very up-and-coming Indian brand, although it's still a long way to go to be feared, but its 53% growth is still worth watching.
The growth of Xiaomi
But what could be the reason for Xiaomi's success? Of course, it's thanks to the Xiaomi Smart Band 8 smart bracelet. It's in huge demand not only in its home country, but also worldwide, because for a reasonable price, you get very good features. Not to mention its legendary durability, not to mention the few faulty pieces out of 8 million sold, which are being shown off like a bloody sword.
The Xiaomi Smart Band 8 was perhaps the first in the family to come to Europe in almost full splendour. Not just the basic colours and basic colours, but the entire range. Silicone, canvas, leather, metal straps, all in a range of colours. Even the shoe accessory and necklace are available, which is quite a novelty compared to the predecessors that were available in China. So there's a very colourful selection and one of the best Christmas presents is to buy something cheap, but almost a lifetime supply of useful gadgets.
In Africa, Xiaomi put up amazing numbers, becoming the TOP1 brand, but not far ahead of the TRANSSION brand. Only Samsung managed to bring something if not worldwide. Apple can't kick the ball here.
And the big cherry on top, Western Europe. Here, Xiaomi remained in 5th place with 13% growth, including Google devices. The other brands, apart from Garmin, saw a huge drop. Although Samsung still managed to climb to second place. Apple's demand dropped a lot, but this region is still a big Apple fan!
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