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Virtual Dining Concepts, a restaurant development technology company, and TikTok, one of the world's most popular social platforms, have signed an agreement to open 300 restaurants.  

The social networking site known for its short videos is trying out a new area: around 300 ghost kitchens under the TikTok Kitchen brand opening of is planned for March, where they will prepare dishes that are very popular on the community site, such as fried feta cheese pasta, corn chips and pasta chips. A ghost kitchen is a professional restaurant that has no restaurant space and delivers only to other kitchens or directly to the customer.

TikTok is currently the world's most popular video sharing site, with recipes and cooking content among other popular content. A pasta with feta and tomatoes was also spread on TikTok, and eventually became so popular that Google reported it as the most searched for meal of 2021.

The TikTok Kitchen is tentatively scheduled to open in March with 300 ghost restaurants, with more than 1,000 expected by the end of the year.

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300 TikTok restaurants to open in March (Photo: TikTok/Virtual Dining Concepts)

ByteDance-owned TikTok at the end of September reached one billion monthly active users. This achievement is remarkable if only because while it took Instagram eight years to reach 1 billion active users, TikTok in its current form has managed to do so in three years.

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