TikTok, known for its short videos, is taking a twist on the tried and tested formula and will soon allow up to 10-minute videos on its platform.
The TikTok has become a cultural phenomenon, and with one billion monthly active users, it has become one of the most popular social networking sites in the world. To achieve the perfect social experience, the developers are doing their best, constantly building and tweaking the site, and now they are adding another solution to the repertoire.
Last year, the company made 3 minute videos available and even allowed some users to upload 5 minute videos. The longer content seems to be working, as longer videos than ever before will soon be available. The Verge the company that owns TikTik, ByteDance confirmed by, has increased the length of videos and will soon make content up to 10 minutes in length available worldwide on the platform.
“We are constantly thinking of new ways to bring value to our community and enrich the TikTok experience" - said a company spokesperson in the The Verge-adding that they are excited to see how users will take advantage of the long videos.
Ironically, while other social media platforms such as Instagram and YouTube have been building on the success of TikTok to innovate with short video content, the idea site has recently started to gradually increase the length of its short videos.
