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LightInTheBox Holding Co., Ltd., a global online retail company, announced that it has signed a strategic distribution agreement with Xiaomi, the world's leading global technology leader, to offer a full range of Xiaomi products North America to sell. This agreement marks Xiaomi's first cross-border e-commerce distribution partnership North America.

Under the terms of the strategic distribution agreement, LightInTheBox will officially start selling a full range of Xiaomi products North America with immediate effect. Customers who purchase Xiaomi products on LightInTheBox platforms will also receive local customer support from Xiaomi.

Mr. Alan Guo, CEO of LightInTheBox, said, "We are very pleased to partner with Xiaomi and sell their products. North America. A Xiaomi erős márkanév és innovatív termékeivel új ügyfeleket szerezhetünk, úgy gondoljuk, hogy az amerikai fogyasztók mindig jó minőségű, jól megtervezett termékeket keresnek hihetetlen áron.”

Mr. Qingwei Yan , Xiaomi's North American business director, commented: We are pleased to partner with LightInTheBox to strengthen our online presence abroad and leverage our local networks, and we believe LightInTheBox will help us in the US markets to showcase our innovative products.

LightInTheBox is a global online retail company that delivers products directly to consumers worldwide. The Company offers customers a convenient way to www.lightinthebox.com, www.miniinthebox.com and other websites and mobile apps to shop from a wide range of products available in 23 languages to reach 80% of global internet users.

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