Mijia brought in $3 billion for Xiaomi in 2017.

Xiaomi has gained a large revenue and attention-grabbing market, mainly thanks to its wide range of products for different consumer sectors. Currently, all Xiaomi products, apart from smartphones such as IoT and smart home gadgets, are under the Xiaomi MIJIA co-brand.

Currently, MIJIA is considered Xiaomi's best source of money thanks to the growth in revenue generated by the sub-brand. Recently, the Chinese company has disclosed the total sales results of its MIJIA portfolio, reaching 20 billion Yuan amounting to about $3 billion.

These figures already show a huge increase compared directly with the MIJIA's performance last year. Although total sales revenue was not disclosed by Xiaomi last year, the Chinese company has revealed that the brand is performing very well. We can only estimate revenue, which was around $1.5 billion in 2016, from Xiaomi's own market for wearable, smart camera and IoT devices.

During 2017, thousands of products were sold under the MIJIA brand, with some achieving "bestseller" status. It is expected that this number and revenue will show a strong increase in the coming month, given the latest market strategies adopted by Xiaomi and the popularity of the products offered.